JCOM 2300- Troy Oldham
Article: McDonald's takes CSR report digital.
Before reading this article, I had no idea what CSR meant: corporate social responsiblity. Anyway, according to the press release, McDonald's recently put out digital information in video and blog form in hopes of increasing employee and consumer interest for it's "work in goverance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chains, and employment experience and community." In cunjuction with the digital information format, McDonald's CEO is takin the initiative to send email messages to employees about the report/study.
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