Dear cousin,
I received your email asking about public relations. Let me give you alittle insight to the profession.
Public relations practitioners help an organization or person develop and sustain a relationship with its public or those that are important to them. They act as a mediator to ensure understanding between the different groups.
Research is a fundamental tool in successfully understanding and familiarizing a practitioner with their surroundings. With research, public relations practitioners are able to recognize the needs and interest of an organization and its public.
While changes in information and technology continue, practitioners are encouraged to continually update their sources for adjustments in data. Public relations professionals apply their findings to their daily interaction with the institution, are expected to obtain and know all aspects about the institution they work with, and are willing to supply information in a moment’s notice. Therefore, research is a pivotal step in the process of public relations work.
Public relations professionals do not have an exact set of duties, however, it is diverse, ranging from programming, forming relationships, writing/editing, sharing information, producing, coordinating special events, speaking, and researching/evaluating.
Their expertise lay within their ability to effectively communicate with an institution and its public. Professionals of this occupation are commonly writing and delivering messages with purpose and persuasion. Skilled writers are important in the industry of public relations, as well as being honest, accurate, and truthful. Professionals write about many different issues that my raise concerns or questions from a public, and the changes within an institution.
Public relations practitioners deliver their message to their audience using various media outlets, however, their main goal is to provide enough information to a decision making society and to create a trust or win/win relationship.
Sincerly,
Cousin Tasha
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3 comments:
Dear Tasha,
I learned a lot from your letter about public relations practitioners. It was very formal and seemed to read like a text book (I read many of those during the week). Good luck as you develop into a public relations practitioner.
Sincerely,
Dannon
I thought you sounded very educated in what you were talking about but for someone who doesn't know alot about public relations it may be a little hard to follow, however, I enjoyed it!
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