ASSIGNMENT 5

Before:


After:


In order to accomplish this look, I duplicated the orginal photo and sharpened it's color. I again duplicated the previous copy and changed the Hue/Saturation to have the photo take a black and white appearance. I merged the two copies, erased the objects that I wanted to have color.



Before: After:






In this photo, I wanted to create an emphasis on the water. To accomplish this, I used the channel mixer to play with the red, green, and blue channels. I than used the levels selection to enhance the shadows in the photo. In another duplicated layer I brightened the whites. I erased the shirt section to expose the brighter shirt.

Photo two: St. Patty gost

friday class

CAN

FACEBOOK and Nobody knows you're a dog

I'm not much of a Facebook junky; I don't even have a Facebook profile and I prefer Myspace. I didn't really care much for either, until I left for college. It came in handy; my sisters and I would hold conversations late into the night. I didn't realize the harm in having a profile until I started getting messages from some kid on campus--SCARY, I KNOW!! I brushed it off and out-of-the-blues the kid calls me--SCARY!! He says he got it from the university directory and I'm like OKAY. I checked out his profile and was blown away at the content of his page, then I ignored him. It wasn't until later I ran into the kid and for a few seconds we looked at each other with familiarity and I ran!!! This has nothing to do with Facebook, but the whole article reminded me of this instance. The whole cyber-space world scares me; from identity theft to predators.

I was also reminded that in a couple more years my son would also think it was socially suicidal to have his mom as his friend. I hope that I could teach him that family comes first, no matter the consequences and that it is a privilege to have such an awesome and RAD mom.

Readin Two- Search engines and internet tug of war

I thought the things I searched for were safe and personal; I didn't know that search engines (which I use alot) were invasive. Despite my awareness of the "crooks and crannies" in the internet, I think search engine companies shouldn't have access to and save searches done with their engines. I feel that my personal space and comfortablity with the internet has changed dramatically. I can't vow to never use them (search engines) again, I just think I'll have to be more careful with how I search and the words I use.

Reading One- Email Etiquette

I didn't realize the wrong and right ways to send emails; I figured the most detailed and summarized message was the best, but lacked or forgot the saying, "simplicity is key." I have a tendency to type whatever makes sense at the moment and don't know whether I am conveying what I am trying to say. I am all about details and WRITING BOLD to get a point across, but that's something I am finding I SHOULD REALLY work on and it is not professional. I felt the readings have shed light on the things I need to work on to present myself, via emial, in a more professional, nice and respectful manner.

JCOM 2300

Article: Teen Vogue to Open Holiday "Haute Spot"

Teen Vogue is looking to attract more younger women via the blogsphere and word-of-mouth, hoping to reach their target audience by providing a place where girls can socialize in a Teen Vogue perspective. The muddled economy has impacted the marketing strategy of Teen Vogue, changing the scene of their mall tours to a "promotional destination," instead trying to sell customers something.

PR 2300

JCOM 2300- Troy Oldham
Article: McDonald's takes CSR report digital.


Before reading this article, I had no idea what CSR meant: corporate social responsiblity. Anyway, according to the press release, McDonald's recently put out digital information in video and blog form in hopes of increasing employee and consumer interest for it's "work in goverance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chains, and employment experience and community." In cunjuction with the digital information format, McDonald's CEO is takin the initiative to send email messages to employees about the report/study.

Positioning Paper First Draft

TEAM DOMINATE

Due to the desire of our customers, it is necessary to launch a campaign geared toward healthy eating. Market research has shown that women in their 30s and 40s in particular have stopped going to Burger Planet. In response to these findings, we feel that it is detrimental to Burger Planets success to broaden the menu choices.

Offering three salad and five fruit choices, along with white meat chicken breasts that can be wrapped in lettuce as opposed to a bun will allow Burger Planet to reach a demographic they previously have not been able to reach. Although Burger Planets policy in the past has been to offer soda as their only beverage choice, it is important to offer a more health conscious option in beverages as well.

Talk show host, Opal Witcomb has recently had guest Jayne Petersen on her show discussing women’s health and is an expert in the matter. Through this campaign it would be beneficial for Burger Planet to hire Jayne. Jayne is recognized by many and having her representing Burger Planet will legitimize the campaign.

Jayne is supportive of this campaign and believes that moderation is the key to a healthy lifestyle. She also feels with the new menu choices Burger Planet can remain a competitive and successful company by catering to the wants and need s of the customers.
This new campaign will not hinder the image of Burger Planet, it will simply improve and broaden it.

Final Press Release 4

News Release

Oct. 13, 2008

Native American Student Council (NASC)
Sam Curley
Advisor
Utah State University Multicultural Student Services
435-797-7165
sam.curley@usu.edu

NASC OFFERS AN EXPERIENCE OF INDIGENOUS CULTURE


Native American Student Council emanates Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.

In a united atmosphere, NASC engages in numerous activities held on and off the USU campus. The council is known for hosting an annual Pow-Wow that preserves pride in traditions and a lasting sense of family.

Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychology John Peregoy, PhD., gives a speech on the topic "Walk in Two Worlds, " at 11:30 pm in the Taggert Student Center Sunburst Lounge. This event is open to the public, students, alumni, and faculty/staff.

NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is free and is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC President Cystal Jones.

For more information contact:
Latashia Redhouse
Public Relations Representative
lottie.red@aggiemail.usu.edu
435-797-6289

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Final Media Pitch

Oct. 13, 2008

To: Emilie H. Wheeler
Local News Editor
ewheeler@hjnews.com
Phone: 435-752-2121 Ext. 323
Fax: 435-753-6642

Subject: Association Offers An Opportunity For Financial Independence



Dear Emilie H. Wheeler,

I am a public relations specialist that understands you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today's chaotic market.

Cache Valley Area Investors Association (CVAIA) teaches individuals about the benefits of sensible investments. The association strives to educate individuals on how to surpass their earned income with passive income, while aiming to influence people that they can love their choice of occupation.

"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by their financial circumstances," said President/Founder of CVAIA Preston Parker.

Offering free membership and refreshments, CVAIA meets in a stress-free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main St., Logan, Utah at 7:00 pm. The next meeting will be held on Oct. 16.

On behalf of CVAIA, I appreciate your time and consideration. Please feel free to contact me for additional information.

Sincerly,
Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com

Press Release 4

NEWS RELEASE

Oct. 11, 2008

Native American Student Council (NASC)
Advisor Sam Curley
Multicultural Student Services
435-797-7165
sam.curley@usu.edu


NASC OFFERS THE PUBLIC AN EXPERIENCE OF INDIGENOUS CULTURE


Native American Student Council promotes Native American culture throughout Cache Valley. NASC provides a support group for Native American students, USU students, community organizations, and other USU clubs.

In a united setting, NASC engages in numerous activities. Their upcoming event is on Nov. 8 when hosting a catered reception after President of the Society of Indian Psychologist John Peregoy, PhD., gives a speech on the theme "Walk in Two Worlds," at 11:30 pm in the Taggert Student Center Sunburst Lounge, which is open to the public, students, alumni, and faculty/staff.

NASC meets Thursday at 8:00 pm. Refreshments, sometimes dinner, is provided. Membership is extended to non-Native Americans and non-USU students. "The more the merrier," said NASC Secretary Cassie Largo.

For more information contact:
Latashia Redhouse
Public Relations Specialist
lottie.red@aggiemail.usu.edu
435-797-6289

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Medicare and medicaid work goes to Porter Novelli article

So, Porter Novelli, a PR agency, was given a $6 million contract to campaign (started Sept. 2) on behalf of the 2009 Medicare Open Enrollment season. I got that their main goal is to "develop and implement awareness." The two part campaign will focus on subsidies for low income persons and another to lead towards the open enrollment session in November and December. I thought this was an interesting article because neither one of my grandparents have any type of insurance and it would be great to inform them about the open enrollment. GreaT!

JCOM 2300

I just read an article that noted how P&G (Procter and Gamble) plan on entering the fashion scene by partnering their Tide and Downy products with Ann Taylor Loft, who has 65 percent of washable products. Their new products are said to "protect the newness of clothes." Funny, because just last month I bought the same new products and my clothes feel new!! yay!!

Media Pitch

Date: Oct. 8, 2008

To: Charles McCollum
cmccollum@hjnews.com

Subject: Association offers an opportunity for financial independence


Dear Charles,

I know you value to keep the Cache Valley community informed on the most current events and issues, therefore, I would like to share details about a non-profit organization that is dedicated to helping Cache Valley community members find true financial independence in today’s chaotic market. Cache Valley Area Investors Association (CVAIA) teaches individuals to surpass their active income with passive income through investments, and aims to influence people that they can love the job that they are doing.

"CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said President/Founder of CVAIA Preston Parker.

Offering free memberships and refreshments, CVAIA is a stress free environment focused to inform the people about investments. CVAIA meets every other Thursday at the Logan Chamber of Commerce on 160 N. Main Street in Logan, Utah at 7:00 p.m. The next meeting will be held on Oct. 2, 2008.

Please feel free to contact me with any questions. I will contact you at the end of the week to set a time when we can meet.


Thank you for your time,

Latashia Redhouse
435-753-6787
l.r.cvaia@gmail.com

American Honda Reports September Sales article

I had little insight about the decline of vehicle purchasing. Working for a dealership that sells Honda vehicles, I've realized the slumps dealers are facing this year. I didn't know that Honda was down 20.9 percent and the Acura Division was down 27.5 percent compared to last years sells. The market for September seemed ill, now I know why I don't have much to do during my time spent at work. I sure hope things turn around and electric cars will be re-introduced. Interesting article.

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 25, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION
Preston Parker, president/founder
160 N. Main St.
Logan, UT 84321
cachecaia@gmail.com
http://www.cvaia.com/


IS YOUR JOB HOLDING YOU BACK?
Association offers an opportunity for financial independence.


LOGAN, Utah --Cache Valley Area Investors Association (CVAIA) is a non-profit organization that teaches individuals how to find true financial independence by surpassing active income, which you put time and effort into, with passive income, which there is no thought involved.

"Our goal is to influence people about the benefits of investing," said Founder/President of CVAIA Preston Parker.

An aggressive person with little education could become financially independent in a matter of three years.

Starting in July 2007, CVAIA has a hundred similar associations nationwide and three in the state of Utah. "CVAIA is not a high stakes or high knowledge association, but encourages people to do whatever it is they want to do and not be held back by financial circumstances," said Parker.

Currently obtaining 50 members, the association meets every other Thursday at the Cache Valley Chamber of Commerce on 160 N. Main Street at 7p.m. Refreshments are provided and no membership fee is required. The next meeting is Oct. 2, 2008. For weekly email updates email cachecaia@gmail.com or visit http://www.cvaia.com/


Contact:
Latashia Redhouse
Public Relations
435-879-3245
l.r.cvaia@gmail.com

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article: Silhouette's new intiative touts beauty

The article gave detailed information about the new Silhouette campaign that's hitting America. I really didn't know glasses were taken seriously as a product of beauty, I always figured they were just something that helped my vision. It's awesome to know that there is a company dedicated to making glasses a beauty product and helping women who wear glasses apply makeup. I liked this article because it gave me more examples on how to write a press release or just to get information out to the public. Coolio!

Press Release : Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 25, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION
Preston Parker, President/Founder

WANT A BETTER CAREER
Association offers an oppurtunity for financial independence.

LOGAN, Utah --Cache Valley Area Investors Association is a non-profit organization that began in July 2007. Founder and President Preston Parker said, “the goal is to help fellow Americans find a place of tranquility in the labor market by finding financial independence. “

With 100 similar associations nationwide and three in the state of Utah, CVAIA, is an association that encourages you to do whatever you want to do and not be held back by the little income received. CVAIA also helps investors who have reached a certain level of investment where there is no one to help you.

The association meets every other Thursday at the Cache Chameber of Commerce on 160 N. Main Street at 7:00. With a variety of guest speakers, the members Refreshments are provided. Different guest speakers. When oppurtunity arises they pull together to find the resources available. 50 members on the list, 10 active. Very friendly stressful environment. Not a high stake, high knowledge. No membership fees. Email list: cachecaia@gmail.com,
Why? One sick of hearing people complain about jobs. People ask for advise and don’t do anything about it.

Second when you get to a certain level of investment there is no one there to help you. Gives members an oppurtunity to help one another in investing in certain investments.
www.cvaia.com
meeting in two weeks in designing the details of the website.
You can have any job you want and love

CONTACT:
Latashia Redhouse
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